Attract Passive Candidates with Effective Job Ad.

Many of us post job ad like a classified ad. We should definitely agree that classified ad does not influence passive candidates. Effective job ad should be able to convince passive candidates.

Passive candidates are employed always so the job ad must avoid some generic content and list out the factors that matter most to them. Recruiters have to list out the competitive advantages in their ad. Passive candidates always look for career advancement.

A job ad will turn out more effective if the top performer of the organization can give his/her thoughts. Recruiters can actually discuss with the top level performers in the organization before posting a job ad.

I would be discussing more on "Effective Job Ad" in the future posts.