Tips and Strategies for Hiring Marketing Professionals – By Terri Robinson

This tip was written by Terri Robinson. The article is reprinted from

Hiring the right marketing professional can mean the difference between sinking and survival to your business.

Hiring the wrong marketing professional can be worse for your business than hiring NO marketing professional!

Many sales professional résumés say "Sales and Marketing," but in reality they have done only sales and perhaps designed a brochure or two. It’s important for you to understand the difference between sales and marketing:

1. Sales is everything you do to get the prospect to buy your service or product. Sales usually involves tactics and logistics, and involves the prospects actual decision-making process.

2. Marketing is everything you do to find and position the prospects for a sale—to get them to that decision-making point. Marketing is more strategy than tactics.

Author Bio

Terri Robinson, President - Robinson & Associates, a recruiting company that specializes in sales and marketing professionals. Terri has been published in Arizona Women's News, Arizona Reporter Online News; interviewed by Recruiting Trends' Newsletter for their Extreme Recruiting column, by Smart Money Magazine, and by Sales and Marketing Management Magazine. Surf to, call 602-233-8410, or E-mail with your contact information.