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How to engage candidates using social media?

Source: eGrabber Newsletter Social media is the easiest and the cost-effective way for recruiters to reach candidates but the unfortunate thing is, most of them don’t engage. Widen your engagement intersection to make the most of social media. Always remember to do the following: 1.     Think about how to engage candidates easily and make it easier for candidates to engage. 2.     While engaging, try to understand more about the candidates who engage with you. 3.     Start a talent pool or community. Build and maintain relationships with your community members. 4.     Once you build relationships, reciprocate to the candidate’s message. They want a job. 5.     Experiment and find out what’s working, what’s not working and why.