Social media recruiting is one of the most effective recruiting strategies that help you to hire the top talent. But, you need to follow a few things to make the most of it. Try the following: Engage with job seekers – When job seekers connect with you and ask questions, answer them. This helps you to build a relationship with your prospective candidates. Create a brand profile – You are the official representative of your company. So ensure that you have your company name / logo on your profile or bio. It helps job seekers to easily engage with you on career-related stuff. Update regularly – Post content that is relevant & useful to your target candidate pool and also encourage them to post content. Use multimedia – Use videos and other media content to job ads to improve engagement.