Sales experts believe that cold calling is one of the most powerful skills that every sales person should have. They say that it is proactive, productive, profitable, and it offers instant gratification. But when it comes to recruiting, it is altogether a different ball game. Recruiters need to follow certain rules while cold calling. There are 5 powerful cold calling rules for recruiters. They are as follows: Build a Relationship - Be patient and be prepared to invest time in building a relationship with the prospect. Remember, the prospect does not know you or your services and doesn’t know how well you can help him/her. So during the initial conversation, focus on building a relationship rather than trying to convert a prospect into a client. Follow Up – Follow up with your prospects regularly through direct mail, telephone, email or other possible communication channels. Following up regularly and in a timely manner enables your prospects to have you in fr...