Tips and Strategies for Hiring Marketing Professionals – By Terri Robinson

Interview Questions

Knowing exactly what you want to accomplish by hiring a marketing manager is the first step in developing the right interview questions. If you want to brand your company, look for a person who has done this successfully in the past.

A few questions you might ask:

1.How do you prepare a marketing campaign? (The answer should contain specifics about how they determined the target market, what type of campaign they decided on and why.)

2.How do you determine whether the campaign was successful or not? (How did they measure success? What was the cost per customer lead? How much did sales increase as a result of the campaign?)

3.Tell me about a project that you brought in on time and under budget.

4.What sort of experience do you have in public relations? (PR covers much more than press releases!)

5.What associations do you belong to related to marketing?

6.If we wanted to add "X" to our product line, give me an outline of how you could best introduce it to the marketplace.

Since the marketing manager works closely with (or, in some cases, is in charge of) the sales department, his or her leadership qualities will be important as well. Ask the following:

What are three effective leadership qualities you think are important? How have you demonstrated these qualities in your past/current position?
Describe a leadership situation that you would handle differently if you had it to do over again.

Some excellent case study questions can be found at, and more suggestions for selecting the right person and staying within the law during the interview can be found at

Author Bio

Terri Robinson, President - Robinson & Associates, a recruiting company that specializes in sales and marketing professionals. Terri has been published in Arizona Women's News, Arizona Reporter Online News; interviewed by Recruiting Trends' Newsletter for their Extreme Recruiting column, by Smart Money Magazine, and by Sales and Marketing Management Magazine. Surf to, call 602-233-8410, or E-mail with your contact information.