As the competition for recruiting the best talent heats up, you got to ensure that you get your basics right. Here are 4 basic principles that will help you to recruit the best talent. Know your organization’s / client’s candidate value proposition and ensure that it is communicated effectively to your prospective candidates. Make the most of your social / professional networks. Broadcast job openings to your networks. Continue to expand your network. Build a talent pipeline and get in touch with your prospective candidates. This will help you to quickly identify the right candidate when there is a requirement. Ensure that your interview process is effective & consistent.