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5 tips to create killer job ads

Today most of the job ads fail to attract job candidates, especially passive candidates. Here are 5 tips that will help you to create killer job ads: Specify the location, skill and the prime reason why they should work for a company. State what they will get to do, learn, accomplish; with whom they will be working and the benefits & rewards. Explain why it is a great opportunity and provide the details. Avoid using large paragraphs. Use headlines & bullet points to facilitate easy readability. P rovide clear call-to-actions – apply or refer a friend/colleague or join your talent community. Source: eGrabber Newsletter

Why job ads don't work?

Many job postings today have very little information and appeal.  Job seekers, particularly the top talent, expect the job ad to be informative and compelling. But many job ads lack enough information and fail to answer the questions that arise in the job seekers’ mind and even worse, the job ads deliver the wrong message. Hence the job seekers are unable to evaluate the opportunity and make an informed career decision. Another reason why job ads don’t work is many companies continue to invest in ads that do not yield the expected results. The reasons may be attributed to their habit (posting the job ads in the same sites irrespective of the results), financial constraints (fixed budget or the company would have a tie-up with a particular job board) and awareness (There are thousands of job boards and career portals. Posting a perfect job ad in a wrong site will not yield the expected results.) So it is essential for recruiters and hiring managers to ensure that they post effect

Customize Internet Job Postings based on the Site / Network

Source: eGrabber Newsletter Do you run job postings with the same message, similarly worded, on all sites? A job ad that is effective on a job board (a place for active candidates) will not perform equally on a social networking site (a good source for passive candidates). You should not be surprised if I told you that, for the same ad, the response you get in LinkedIn will be different from that on Twitter or Facebook. So in designing ads, you must understand how the different sites and networks work, the audiences these sites attract and their general mood. It is better that you always come up with 3 messages for every job opening you would like to advertise - 1 each for general purpose sites, niche sites and social networking sites - for maximum effectiveness.

Why detailed job ads are important to attract passive candidates?

Job ads are very vital to attract candidates; particularly, when you are looking for passive candidates who are already well settled, your job ad should be descriptive and "attractive" enough for the passive candidates to apply for the job. The article below explains why detailed job ads are important to attract passive candidates and offers tips for recruiters on how to write a detailed and effective job ad. Recruiters must ensure their job ads are capable of attracting passive candidates, says Aspire Solutions International rec-to-rec specialist, Luke Carolan. As a recruitment consultant it can become easy to see each advertisement as "just another job", he says, but it's important to keep in mind that from a job seeker's perspective it represents the next step in their career and might involve a life-changing decision. To distinguish themselves from HR managers - who constantly need convincing about the extra value that justifies a recruiter's

Top 10 Free Ways to Advertise Your Job Openings

Save quite a bit of cash by taking advantage of these free ways to advertise your job openings: 10. Blog - Writing a blog is free (we recommend using WordPress.com ), and allows you to put your message on the web without involving your IT department. 9. Twitter - With TwitterFeed, you can easily set up your jobs to auto-post on your Twitter site. 8. SimplyHired.com - Simply Hired is a free job posting site that also powers the career sites of popular sites such as MySpace and US News. 7. Indeed.com - Indeed accepts free job postings, and also optimizes your postings for search engines. Quite a few of our clients get the majority of their online candidates from Indeed.com, because the jobs rank highly on Google. 6. Linked In - Linked In is a powerful way to source new candidates. 5. Business Cards - For a very small investment, you can print business cards that advertise your career site. Hand these out to your employees to encourage employee referrals, and keep a stack at the

Use Trigger Words in your Job Postings

Source: eGrabber Newsletters Recruiting is very much a sales activity - you try to convince candidates to buy your company's or client's employment value proposition. So, it only makes sense to adopt any good sales and marketing technique for things that you do. One such good practice is the use of trigger words; phrases that can make your job ads and postings very attractive and powerful. Usually these are phrases that get your prospective candidates excited - that in simple terms, explain a hard-to-describe benefit and so on. The best way to identify trigger words for a job posting is by talking to employees in that job role. If you wish to attract top talent in the industry, talk to top performers in the company first. Pay rapt attention and capture the exact words they use to describe their job and its benefits. Such phrases or words can be priceless. Get them to say what makes their job and the company exciting. Next, use those exact phrases to craft your job ads.

Pull Candidates with attractive Job Ads

You need to attract a potential candidate by your Job Ad. Writing the Job Ad is not merely listing your requirements. The text should draw the attention of an eminent performer to immediately contact you. Don’t forget that other recruiters are also looking for top candidates. Start the Ad with an impressive headline. Your Ad should target the candidates with essential skills. While describing the job details, use action words like ‘Challenging career’. Provide the contact details clearly. Mention the mode to contact you and make it very simple. You can also get inputs from your existing employees for the job description. For example, if you are looking for a salesperson, get details from the existing sales team about the required skills and what is fascinating to them in their job. This helps you to frame the Job Ad attractively and get more responses.