Employer Branding - The future of HR

Back again to "Employee retention" - Analyzing the reasons as to why employee quits job. The post below discusses on the impact of employer branding on recruiting and retaining right candidates.

The Accenture's latest survey of CEOs shows, 60% of them are worried about the need to attract and retain the best people.

The organizations can no more aim to be all things to all people. They should focus more on what it takes to build and sustain employer retention that binds and attracts the right talent.Employer branding is not just recruitment and resourcing. It's a complete organizational responsibility and opportunity. It is definitely something that CEO needs to care about.

Employers should understand what engages people and should be clear about what an organization offers and does not. This means you are more likely to recruit and retain right candidates.

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