Source: eGrabber Newsletters
Recruiting is very much a sales activity - you try to convince candidates to buy your company's or client's employment value proposition. So, it only makes sense to adopt any good sales and marketing technique for things that you do. One such good practice is the use of trigger words; phrases that can make your job ads and postings very attractive and powerful.
Usually these are phrases that get your prospective candidates excited - that in simple terms, explain a hard-to-describe benefit and so on. The best way to identify trigger words for a job posting is by talking to employees in that job role. If you wish to attract top talent in the industry, talk to top performers in the company first. Pay rapt attention and capture the exact words they use to describe their job and its benefits. Such phrases or words can be priceless. Get them to say what makes their job and the company exciting. Next, use those exact phrases to craft your job ads.
Recruiting is very much a sales activity - you try to convince candidates to buy your company's or client's employment value proposition. So, it only makes sense to adopt any good sales and marketing technique for things that you do. One such good practice is the use of trigger words; phrases that can make your job ads and postings very attractive and powerful.
Usually these are phrases that get your prospective candidates excited - that in simple terms, explain a hard-to-describe benefit and so on. The best way to identify trigger words for a job posting is by talking to employees in that job role. If you wish to attract top talent in the industry, talk to top performers in the company first. Pay rapt attention and capture the exact words they use to describe their job and its benefits. Such phrases or words can be priceless. Get them to say what makes their job and the company exciting. Next, use those exact phrases to craft your job ads.
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