Customize Internet Job Postings based on the Site / Network

Source: eGrabber Newsletter

Do you run job postings with the same message, similarly worded, on all sites? A job ad that is effective on a job board (a place for active candidates) will not perform equally on a social networking site (a good source for passive candidates). You should not be surprised if I told you that, for the same ad, the response you get in LinkedIn will be different from that on Twitter or Facebook.

So in designing ads, you must understand how the different sites and networks work, the audiences these sites attract and their general mood. It is better that you always come up with 3 messages for every job opening you would like to advertise - 1 each for general purpose sites, niche sites and social networking sites - for maximum effectiveness.
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Premanand Arumugam

Information Developer, Technical Author, Content Writer, Blogger

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