To Create an Effective Social Recruiting Funnel

Networking sites such as LinkedIn, Facebook, Twitter, Ziggs, etc. enable recruiters in creating passive links that might help them at some point in the future.

As with lead generation in sales, the activity of social recruiting is a numbers game. You have to expand the top of your sales funnel with as many qualified connections as possible to get to a small number of hot prospects at the bottom. You should also tune your communication (messages) to attract only the right kind of candidates into your network.

However, see to it that you do not spend an unjustifiable amount of time on social recruiting, in the context of your overall sourcing activities.

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