Thought leaders on LinkedIn not only influence people within their network but also reach out to millions of people beyond their network. It helps you stay on top of your audience’s mind and in the process make you successful as well.
Try the following:
- Fine tune your profile - photo, summary, description, skills, recommendations, endorsements, awards, education, etc.
- Create timely content that is relevant and useful to your audience.
- Get your content published on LinkedIn. It helps you reach a large audience. You can also contribute to niche groups.
- Create & add a Slideshare presentation or a video. This helps you earn some credibility.
- Connect with your audience, encourage discussion, reply to their questions, always be helpful.
Source: eGrabber Newsletter