Building a talent community on social & professional
networking sites is an integral part of sourcing strategy. However, you need to
ensure that you provide valuable & interesting information to keep them
engaged.
Try the following:
- Post
company news - press releases, publications, acquisitions, awards, job
fairs, walk-ins, etc. on Facebook or Twitter.
- Provide
tips/advice for job seekers. Latest tips & trends on the industry,
technological advancements, resume tips or interview tips can help job
candidates a lot. It improves the chances of more engagement.
- Post photos/videos of your recent company outing, facilities/ infrastructure, employee testimonials, etc. These things will help you improve employer branding.
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