Building a talent community on social & professional networking sites is an integral part of sourcing strategy. However, you need to ensure that you provide valuable & interesting information to keep them engaged.
Try the following:
- Post company news - press releases, publications, acquisitions, awards, job fairs, walk-ins, etc. on Facebook or Twitter.
- Provide tips/advice for job seekers. Latest tips & trends on the industry, technological advancements, resume tips or interview tips can help job candidates a lot. It improves the chances of more engagement.
- Post photos/videos of your recent company outing, facilities/ infrastructure, employee testimonials, etc. These things will help you improve employer branding.