Source:eGrabber
The reason behind using Google as a recruiting tool is simple: experienced professionals appear frequently in its searches due to their normal professional activities. As a result, top professionals have higher Google scores (a Google score is a numerical calculation that counts the number of times that a reference to an individual appears online).
A high score for an individual indicates that a person is more active in his or her field, and thus more desirable. A high Google score can be as a result of a variety of things a candidate has done, including Talks they gave, Articles they authored or are cited in, Awards and patents they received , Magazine and newspaper article mentions, etc.
Even if their activities didn't originally appear on the Internet, these days everything of any significance is eventually cited somewhere on the web. It might surprise you that most professionals with more than 10 years of experience have their own "Google score."
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