Source: eGrabber Newsletter
In today's challenging environment, an employment branding initiative will offer any organization, that commits itself to it, a big advantage. The following are certain guidelines for employment branding:
1. Understand your organization's vision and key long-term business objectives.
2. Align recruiting goals with the organization's goals.
3. Determine the talent requirement to achieve key business objectives.
4. Identify key attributes that will define employee experience in the organization.
5. Aim for messaging consistency in all your external communications.
6. Set standards to regularly measure and evaluate the recruiting function in your organization.
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