Source: eGrabber
People buy not because they understand what you sell, but because you understand them. So before you pick up your phone to call any client, ensure that you have a thorough understanding of their business, their needs and problems. The next step is to let your clients know that you understand them.
Recruiters who understand their clients get more time to discuss real job needs, make more hires and overcome some of the natural resistance that clients have towards them. Your clients will view you as partners in their endeavors and this gives you a certain advantage over other recruiters who are perceived simply as vendors.
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