A job description is an important tool that attracts candidates and makes them apply for a job opening. Unfortunately job descriptions are boring and seldom attract the candidates. Try the following: Your job description should clearly mention the criteria that the candidate should meet to qualify for an interview. State the roles & responsibilities, skill sets, etc. but keep it short. Avoid meaningless phrases. B riefly describe about the corporate culture and why it is so special. Also mention the key benefits of working for the company. Source: eGrabber Newsletter