Attracting and hiring passive candidates is not as easy as it sounds. Here are a few tips that will help you to attract & hire passive candidates: 1. Present a compelling case as to why your passive candidate should work for you or your client. 2. Find out the candidate's motivating factor and work on it. If you get this one correct, you will have a better chance of convincing her. 3. Don't position the opportunity as a mere job; project it as a major career opportunity that entices your candidate. 4. If you find that the candidate is not the right fit, stay in touch with her to leverage the candidate's network. You might get a referral. 5. While closing, ensure that you don't exceed the budget. Because, you are offering a major career opportunity and not just salary.