If you want to leverage social media, you got to know the knack of attracting your audience. If you want to do it on LinkedIn, you got to align your content to your audience's needs and interests. Try the following: Create quality content that is easily consumable and valuable; something your connections would like to share. Don't use too many targeting filters and miss out on potential audiences. Try and experiment with a variety of updates & combinations - informative, inspirational, insightful & entertaining posts. Find out what works best for you. Source: eGrabber Newsletters